There exists a common tension for small music labels when it comes to branding; how do you build brand equity while honoring the individuality of the artists you represent? Third Floor Sound was facing that problem exactly. The solution was to provide Third Floor Sound with an identity that was recognizable, yet dynamic and diverse as the artists it represents. The Identity is supported by a bespoke brand management tool that allows for the small team at Third Floor Sound to provide music fans with a digital first experience, an imperative aspect of maintaining relevance in the modern music industry.

This is a speculative, self initiated project