Third Floor Sound is a personal project exploring the identity of an independent music label based in Bristol, UK, focused on bold, experimental voices across electronic and alternative music. The project examines a familiar tension within music branding: how to create a cohesive label identity without diminishing the individuality of its artists. Centered on flexibility and authenticity, the resulting brand system is designed to adapt across albums, live events, and digital platforms while preserving creative freedom. A modular typographic framework, restrained color palette, and expressive motion and sound-reactive elements come together to form an identity that feels alive